--- title: Announcing the Lunr Advisory Board (L.A.B.) description: Lunr Capital launches its Advisory Board to support emerging consumer brands with expert insights, collaboration, and mission-driven innovation. image: https://blog.lunrcapital.com/hubfs/LAB%20Cover%20Newsletter%202.jpg --- [Skip to content](https://blog.lunrcapital.com/announcing-the-lunr-advisory-board#main-content) [![LUNR logo](https://blog.lunrcapital.com/hubfs/se3condary%20horizontal%20purp.svg)](https://www.lunrcapital.com/) - [WHAT WE OFFER](https://www.lunrcapital.com/what-we-offer) - [SUCCESS STORIES](https://www.lunrcapital.com/success-stories) - [ABOUT US](https://www.lunrcapital.com/about-us) - [BLOG](https://blog.lunrcapital.com/) Open main navigation Close main navigation - [WHAT WE OFFER](https://www.lunrcapital.com/what-we-offer) - [SUCCESS STORIES](https://www.lunrcapital.com/success-stories) - [ABOUT US](https://www.lunrcapital.com/about-us) - [BLOG](https://blog.lunrcapital.com/) - [CONTACT US](https://www.lunrcapital.com/contact-us) [CONTACT US](https://www.lunrcapital.com/contact-us) Feb 19, 2025 # Announcing the Lunr Advisory Board (L.A.B.) [The Lunr Team](https://blog.lunrcapital.com/author/the-lunr-team) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.lunrcapital.com/announcing-the-lunr-advisory-board) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.lunrcapital.com/announcing-the-lunr-advisory-board) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.lunrcapital.com/announcing-the-lunr-advisory-board) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.lunrcapital.com/announcing-the-lunr-advisory-board) [envelope icon](mailto:?body=https://blog.lunrcapital.com/announcing-the-lunr-advisory-board) ![Lunr Advisory Board Cover 1](https://blog.lunrcapital.com/hs-fs/hubfs/Lunr%20Advisory%20Board%20Cover%201.jpg?width=1920&height=1080&name=Lunr%20Advisory%20Board%20Cover%201.jpg) The landscape for emerging consumer brands is more complex than ever. From supply chain challenges to shifting consumer preferences, founders need partners who understand their day-to-day reality. That's why we're excited to introduce our newly formed Lunr Advisory Board: a group of industry-leading founders, investors, and partners who share our passion for empowering emerging consumer brands. As a mission-driven company, we strive to keep our eyes on our north star: supporting new and growing businesses through every stage of their journey. This launch ensures we stay closely connected to the most essential voices in our ecosystem—our customers. ## **Why We Created the Advisory Board** We formed the L.A.B. to bring together diverse expertise and ensure our platform remains aligned with real-world needs. Our focus areas include: - **Gather Practical Insights:** Many of our customers struggle with forecasting working capital needs during rapid growth. By listening to those on the front lines, we can develop solutions that directly address these challenges. - **Encourage Open Collaboration:** From supply chain disruptions to changing retail dynamics, we believe the best solutions come from transparent dialogue. Our advisory board creates a forum for identifying challenges before they become obstacles. - **Stay Mission-Focused:** As we scale, direct feedback from our customers helps us prioritize features that truly matter, shaping the vision of Lunr’s fintech platform. ## **Who’s On the Board?** We've brought together a diverse group of founders, investors, and experts who offer invaluable insight into the world of emerging consumer brands. Let's meet them: [Virgil Leung](https://www.linkedin.com/in/virgil-leung-19a48794/), Co-Founder & CEO, Green Spark Finance [Matthew Weiss](https://www.linkedin.com/in/matthew-weiss-60058014/), Co-Founder, CEO, 1Up Candy, and Partner of VO/D Venture Studio [Michael Schenker](https://www.linkedin.com/in/michael-schenker-2b240913/), Co-Founder, 1Up Candy, and Co-Founder of VO/D Venture Studio [Nancy Kalish](https://www.linkedin.com/in/nancykalish/), Founder and CEO, Rule Breaker Snacks [Skylar Lane](https://www.linkedin.com/in/skylarlane/), SVP, Goodman Capital [Carolyn Guard](https://www.linkedin.com/in/carolyn-guard-7517956/), Founder and CEO, Babiators ## **Looking Ahead** Our first advisory board meeting marked an exciting start to this collaboration. The board will meet quarterly to help shape our product development and ensure we stay aligned with the evolving needs of emerging brands. The insights and energy shared during our initial session have sparked fresh ideas for platform enhancements we plan to explore this year. We’re grateful for our board members’ commitment to our mission, and we look forward to sharing more updates soon. Want to learn more about how we're supporting the next generation of consumer brands? Visit[www.lunrcapital.com](http://www.lunrcapital.com/). ## Related posts [![Lunr Capital / 1UP case study cover](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfzphJkTovqB1RDG0CwTE5-64hHC3daUQT69GVM0cHM1mqHSe10OcNgBxzrwIJOforZuIw6RbpwcZEXlS2mPYkHufSzTbzdWmEDWF4oAyNch1Z5hLyTRojiYFGS88loHJo4FZL5mQ?key=20e1dR7VUXOpJNAyrfll9Q)](https://blog.lunrcapital.com/how-lunr-capital-powered-1up-candys-explosive-multi-retailer-growth) ## [How Lunr Capital Powered 1UP Candy's Explosive Multi-Retailer Growth](https://blog.lunrcapital.com/how-lunr-capital-powered-1up-candys-explosive-multi-retailer-growth) [The Lunr Team](https://blog.lunrcapital.com/author/the-lunr-team) Jun 5, 2025 The Challenge: Scaling a Creator-Driven Brand Across Major Retail When YouTube sensation FaZe Rug... [Read more](https://blog.lunrcapital.com/how-lunr-capital-powered-1up-candys-explosive-multi-retailer-growth) [![](https://blog.lunrcapital.com/hs-fs/hubfs/Blog%20Post%20Covers%20(1).jpg?height=200&name=Blog%20Post%20Covers%20(1).jpg)](https://blog.lunrcapital.com/how-lunr-capital-powered-behave-candys-nationwide-target-launch) [CPG](https://blog.lunrcapital.com/tag/cpg) ## [How Lunr Capital Powered BEHAVE Candy's Nationwide Target Launch](https://blog.lunrcapital.com/how-lunr-capital-powered-behave-candys-nationwide-target-launch) [The Lunr Team](https://blog.lunrcapital.com/author/the-lunr-team) May 13, 2026 BEHAVE Candy In April 2026, BEHAVE Candy launched into nearly 2,000 Target doors. Stores across... [Read more](https://blog.lunrcapital.com/how-lunr-capital-powered-behave-candys-nationwide-target-launch) [![Blog cover for Lunr Capital's post on what retail buyers look for, featuring Sam Stutzman, former Target buyer.](https://blog.lunrcapital.com/hs-fs/hubfs/Blog%20Post%20Covers-1.jpg?height=200&name=Blog%20Post%20Covers-1.jpg)](https://blog.lunrcapital.com/top-4-things-buyers-look-for-before-bringing-a-new-brand-into-target-walmart-or-costco) [Founder Resources](https://blog.lunrcapital.com/tag/founder-resources), [CPG](https://blog.lunrcapital.com/tag/cpg) ## [Top 4 Things Buyers Look For Before Bringing a New Brand into Target, Walmart, or Costco in 2026](https://blog.lunrcapital.com/top-4-things-buyers-look-for-before-bringing-a-new-brand-into-target-walmart-or-costco) ![Picture of Sam Stutzman](https://blog.lunrcapital.com/hs-fs/hubfs/Sam%20Headshot.jpg?width=50&name=Sam%20Headshot.jpg) [Sam Stutzman](https://blog.lunrcapital.com/author/sam-stutzman) Jul 23, 2026 By Sam Stutzman, VP of Business Development at Lunr Capital, former Target buyer Landing a buyer... [Read more](https://blog.lunrcapital.com/top-4-things-buyers-look-for-before-bringing-a-new-brand-into-target-walmart-or-costco) --- [![se3condary horizontal grey](https://blog.lunrcapital.com/hubfs/se3condary%20horizontal%20grey.svg "se3condary horizontal grey")](https://lunrcapital.com) . . © 2023 COPYRIGHT LUNR CAPITAL, INC 212 3RD AVE N. #150 MINNEAPOLIS, MN 55401 [HELLO@LUNRCAPITAL.COM](mailto:hello@lunrcapital.com) [LINKEDIN ↗](https://www.linkedin.com/company/lunrcapital/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "The Lunr Team", "url" : "https://blog.lunrcapital.com/author/the-lunr-team" }, "dateModified" : "2025-02-19T23:52:54.343Z", "datePublished" : "2025-02-19T23:43:48.000Z", "headline" : "Announcing the Lunr Advisory Board (L.A.B.)", "image" : [ "https://blog.lunrcapital.com/hubfs/LAB%20Cover%20Newsletter%202.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.lunrcapital.com/announcing-the-lunr-advisory-board", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.lunrcapital.com/hubfs/se3condary%20horizontal%20purp.svg" }, "name" : "Lunr" } } ```