--- title: Blog | Lunr Capital | Erin Wall description: Erin Wall is President of Lunr Capital, bringing extensive experience in retail, sales leadership, and business development. Prior to joining Lunr's leadership team, Erin spent nearly nine years at Target in merchandising and buying roles, developing category strategies and leading cross-functional teams across multiple product categories. She later served as VP of Sales at The Bluebird Group, where she helped brands develop and execute retail growth strategies. Her background working across both the retailer and brand sides of the business gives her a unique perspective on the challenges and opportunities facing emerging consumer brands as they scale. --- [Skip to content](https://blog.lunrcapital.com/author/erin-wall#main-content) [![LUNR logo](https://blog.lunrcapital.com/hubfs/se3condary%20horizontal%20purp.svg)](https://www.lunrcapital.com/) - [WHAT WE OFFER](https://www.lunrcapital.com/what-we-offer) - [SUCCESS STORIES](https://www.lunrcapital.com/success-stories) - [ABOUT US](https://www.lunrcapital.com/about-us) - [BLOG](https://blog.lunrcapital.com/) Open main navigation Close main navigation - [WHAT WE OFFER](https://www.lunrcapital.com/what-we-offer) - [SUCCESS STORIES](https://www.lunrcapital.com/success-stories) - [ABOUT US](https://www.lunrcapital.com/about-us) - [BLOG](https://blog.lunrcapital.com/) - [CONTACT US](https://www.lunrcapital.com/contact-us) [CONTACT US](https://www.lunrcapital.com/contact-us) # The Lunr Blog Stay updated on all things Lunr - from insightful articles to expert advice and product updates. [![](https://blog.lunrcapital.com/hubfs/Blog%20Post%20Covers%20(8).jpg)](https://blog.lunrcapital.com/where-walmart-is-headed-5-takeaways-for-emerging-cpg-brands) [Founder Resources](https://blog.lunrcapital.com/tag/founder-resources), [Emerging Brands](https://blog.lunrcapital.com/tag/emerging-brands), [Retail](https://blog.lunrcapital.com/tag/retail) ## [Where Walmart is Headed: 5 Takeaways for Emerging CPG Brands](https://blog.lunrcapital.com/where-walmart-is-headed-5-takeaways-for-emerging-cpg-brands) Nov 10, 2026 [Read more](https://blog.lunrcapital.com/where-walmart-is-headed-5-takeaways-for-emerging-cpg-brands) --- [![se3condary horizontal grey](https://blog.lunrcapital.com/hubfs/se3condary%20horizontal%20grey.svg "se3condary horizontal grey")](https://lunrcapital.com) . . © 2023 COPYRIGHT LUNR CAPITAL, INC 212 3RD AVE N. #150 MINNEAPOLIS, MN 55401 [HELLO@LUNRCAPITAL.COM](mailto:hello@lunrcapital.com) [LINKEDIN ↗](https://www.linkedin.com/company/lunrcapital/)