---
title: Equivico Invests $1M in Lunr's Vision of Inclusive Retail Financing
description: Lunr Capital partners with Equivico for a $1M debt investment, advancing inventory financing for diverse consumer brand founders.
image: https://blog.lunrcapital.com/hubfs/Equivico%20cover.png
---

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[CONTACT US](https://www.lunrcapital.com/contact-us)

 May 2, 2024

# Equivico Invests $1M in Lunr's Vision of Inclusive Retail Financing

[The Lunr Team](https://blog.lunrcapital.com/author/the-lunr-team)

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Today marks an exciting new chapter for Lunr Capital – we have secured a $1 million subordinated debt investment from Equivico. This capital will enable us to further our mission of supporting emerging leaders in the CPG space.

Equivico's investment in Lunr aligns directly with its ESG investing principles, emphasizing the importance of inclusive and responsible business practices. "Lunr Capital's commitment to empowering diverse founders aligns perfectly with Equivico's investment philosophy," said Eleni Delimpaltadaki Janis, President of Equivico. "We are excited to partner with Lunr Capital and support their mission of democratizing consumer products and fueling the expansion of diverse perspectives in retail."

Since our founding in 2021, Lunr has been at the forefront of providing non-dilutive inventory financing to emerging consumer brands, with a strong focus on empowering BIPOC and women-led businesses. This investment from Equivico will allow us to expand our reach and continue empowering remarkable founders, driving lasting change in the retail landscape. Check out the full press release for more details on this exciting milestone: [https://www.einnews.com/pr\_news/708079899/lunr-capital-secures-1m-debt-investment-from-equivico-to-empower-diverse-founders-and-underserved-communities](https://www.einnews.com/pr_news/708079899/lunr-capital-secures-1m-debt-investment-from-equivico-to-empower-diverse-founders-and-underserved-communities)

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---

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